# Business Model

We're building an ecosystem where players and the community gain real value through a well-thought-out and sustainable economy.

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Here, we share the core idea of the project and outline the principles that form the foundation of our development approach.
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## **Free-to-Play Model**

Players can start the game for free by simply downloading it and participating in project activities.

Also players can initially purchase additional power-ups to speed up progress, but this is entirely up to them.

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This approach ensures the game is accessible to everyone.
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## **Economic Model**

**Hattori combines the best of Web2 and Web3:**

* **Web2**: Easy onboarding — no need to understand wallets, tokens, or NFTs to start playing.
* **Web3**: Players earn $HATTORI tokens for their activity, engage in the project’s economy, and can reinvest their earnings back into the ecosystem.

## **Revenue Streams**

1. [In-game purchases.](/project-structure/revenue-streams.md#in-game-purchases)
2. [Advertising.](/project-structure/revenue-streams.md#a-dvertising)
3. [Web3 transaction fees.](/project-structure/revenue-streams.md#web3-transaction-fees) (soon)
4. [Battle Bets.](/project-structure/revenue-streams.md#battle-bets) (soon)
5. [User-generated content (UGC).](/project-structure/revenue-streams.md#user-generated-content-ugc) (soon)

## **Economic Sustainability**

**The project’s economic model is designed for long-term stability:**

* [Tokenomics is designed](/hattori-token/hattori-sustainability.md) without excess emission, which protects the value of the token.
* Player rewards are directly tied to project revenue, preventing economic imbalance.
* Growth in the active audience increases rewards, encouraging players to stay in the ecosystem.


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