> For the complete documentation index, see [llms.txt](https://docs.playhattori.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.playhattori.io/overview/strategy-roadmap.md).

# Strategy Roadmap

## Current stage: **Early Expansion & TGE Preparation**

{% hint style="info" %}
Currently, we're raising $1 million in a seed round, which will become the foundation for the next stage of growth. Learn more about Seed Round [here](/seed-round.md).
{% endhint %}

## Project roadmap stages

<details>

<summary><strong>Product Launch</strong> <img src="/files/ig52Wcv2xfnIwy8rjult" alt="" data-size="line"></summary>

* The project is fully completed and ready for scaling.
* All key features and processes have been refined, and the product has passed the necessary tests, making it ready for a broader market launch.

</details>

<details>

<summary><strong>Scaling</strong> <img src="/files/ig52Wcv2xfnIwy8rjult" alt="" data-size="line"></summary>

* Tournaments with large prize pools.
* Telegram Mini App testing.
* Affiliate marketing strategies to enhance audience reach.
* A unique and profitable referral system designed to stimulate user acquisition.

</details>

<details>

<summary><strong>Growth Optimization</strong> <img src="/files/ig52Wcv2xfnIwy8rjult" alt="" data-size="line"></summary>

* Introduction of new gameplay and [Telegram Mini App](/activities.md) mechanics.
* Influencers onboarding.
* Improvement key metrics, including ARPPU (average revenue per paying user), CAC (customer acquisition cost), retention, and DAU (daily active users).

</details>

<details>

<summary><strong>Early Expansion &#x26; TGE Preparation</strong> <img src="/files/ig52Wcv2xfnIwy8rjult" alt="" data-size="line"></summary>

* Introduction of new **gameplay** and **Telegram Mini App** mechanics
* First **collaborations with influencers** and **Telegram Mini Apps**
* Launch of the **Seed round**
* Detailed development of the [**TGE roadmap**](/tge-roadmap.md) and token launch structure
* Improvement of key metrics, including **ARPPU**, **CAC**, **Retention**, and **DAU**

</details>

#### **Foundation & Launch Phase** <img src="/files/vMjUPrfOE1PX4xqy6tfw" alt="" data-size="line">

* **Token Generation Event (TGE)** of the $HATTORI token ✅
* Finalization of the **Seed round**
* Optimization of **reward distribution mechanics** and incentives
* Influencer onboarding and content collaborations
* Partnerships with **Telegram Mini Apps** and ecosystem projects
* Improvement of key metrics, including DAU, Retention, ARPPU, and CAC
* Preparing scalable systems for post-TGE growth

#### **Expansion & Market Leadership** <img src="https://docs.playhattori.io/~gitbook/image?url=https%3A%2F%2F1600250607-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FOztbzZyXUmP3BH4IPnha%252Fuploads%252F4sn99lYkYcP5N0sKNXSP%252FGroup%25203.png%3Falt%3Dmedia%26token%3D53c7437a-1255-4a7c-b1c5-7b7051c3f8d4&#x26;width=160&#x26;dpr=4&#x26;quality=100&#x26;sign=9b7028dd&#x26;sv=2" alt="" data-size="line">

* Launch of **new gameplay and Telegram Mini App features**
* Optimization of the **economic model** to increase player rewards
* Large-scale **tournaments** and competitive events
* Collaborations with **brands and strategic partners**
* Building a stronger community by engaging both Web2 and Web3 players
* Strong focus on **user-generated content (UGC)** and community-driven growth
* Generating stable revenue through organic growth strategies
* Long-term ambition to become a **Top 10 crypto project** in the market